You need to keep on top of who is referring your visitors to you, what kind of technical capabilities their computers have, where your visitors are form, how long your visitors are staying with you, which pages your visitors are viewing, whether or not conversion goals are being reached.

These referrals generally fall into three categories: paid advertising, search engine traffic and natural linking. If you rely too heavily on paid advertising then you need to aim to increase the other two areas. If you rely too heavily on one search engine, and especially one search which only refers your visitors to your home page, then you need to encourage deeper linking as well as researching the reasons why you are only listed with the one search engine.

Blogging appears The term "weblog" was coined by Jorn Barger on 17 December 1997 . The short form, "blog," was coined by Peter Merholz...

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