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Internet
In the days before the internet, when the major record labels had the music market sewn up tight,
it was all but impossible to break into the music business in the traditional sense without having a
recording contract with one of them. This often led to artists becoming broke before their album ever
actually hit the music store shelves.
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Now all that has changed, and for the independent recording artist or band these days, it is definitely
a blessing in disguise, although some may not see it that way. The "lure" of the big label contract is
still a desirable thing for most young artists, just because they have never been exposed to the
potential of the internet as a sales and marketing medium.
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