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There are actually two problems within this issue: 1 - The obvious - whether to use "I" or "we" 2 - A bigger, deeper, hidden problem
Let's start with the first one.
-----> Whether to use "I" or "we"
When might you want to use "we?"
If you are afraid of looking like a small fly-by-night one-person business you might use "we" to look bigger.
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You might also use "we" because too much "I" can be seen as egocentric. It can give the impression that you do not understand or care about your clients.
But the problem of using "we" in these instances is that you are misrepresenting your business. It's dishonest.
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