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Web Promotion
This is probably the hardest selling point to get across to a client when seo speak begins. Sure people know they need to get ranked in Google, and they know you need to build an online presence, and of course, they all know that they need to get traffic to their site.
But site copy? Anytime that topic is brought up, most clients proudly boast that they have already posted their brochure's information on their site and that works just fine.
Use keyphrases in your hyperlinks.
Business - All business/finance/loan/mortgage related link can be found here
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Computers - All computer hardware/software/peripheral related link can be found here
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Internet - All webhosting/webdesign/internet marketing related link can be found here
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Software - All software related link can be found here
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Web Design - All web design/development related link can be found here
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Web Hosting - All web hosting related link can be found here
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Web Promotion - All search engine optimization/internet marketing related link can be found here
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Web Resources - All other web related link can be found here
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Recreation - All travel/hotel/cruise related link can be found here
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Casino - All online gambling/poker/blackjack/roulette related link can be found here
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Health - All online pharmacy/hospital/health related link can be found here
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Shopping - All online shopping/gift related link can be found here
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Miscellaneous - All other links can be found here
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Create a page title that is intriguing and eye catching. Remember words sell, graphics don't. Limit your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming. Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles about hte product. Use the description meta tag. Google refers to this when it can't find content or a listing in DMOZ.
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