There were quite a few people, say a couple of hundred who really knew how to use keywords to optimize websites. However, then it was to help search engines do a better job of indexing all of the content on the web. Now it seems the roles are reversed and the search engines are in charge. At least many seem to think so.

Now there are also a lot of people, thousands, who claim to know all of the search engine secrets and some claim they can get you top listings if you just sign up with them, buy their Ebooks, buy their videos, or buy their software.There are a lot of things we have known about the importance of for years such as anchor text, titles for links, surrounding links with keywords in the body text to make the links more relative, alt tags, metatags, keyword count, and more.

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