Exchanging links can be an excellent way of cheap marketing if it is done right. The Internet has become what it is today because of websites linking to each other. It is how news spreads and it's one of the best ways to discover new sites relating to your particular interests.

Webmasters quickly discovered that getting more and more exchange links could influence their results on the Google search engine, so of course people abused the method. Suddenly sites about flowers would have a hundred pages of exchange links from sites about loans, gambling, and whoever else requested an exchange link. Google became wise to the whole fiasco and began devaluing link exchanges, particularly between unrelated sites.

Blogging appears The term "weblog" was coined by Jorn Barger on 17 December 1997 . The short form, "blog," was coined by Peter Merholz...

Blogging gains popularity In 2004, the role of blogs became increasingly mainstream, as political consultants , news services and candidates began using them as tools for outreach and opinion forming...