We Web content writers lead quiet lives peering at a computer monitor and tapping a keyboard. I even eat lunch at the keyboard, because it means that I can do some relaxing Web surfing without feeling guilty. So drama was the last thing I expected on a cold winter's day when I bit into my peanut butter, raisin, and celery sandwich, and grabbed the ringing phone with my other hand.

At a guess, the site would be lucky to get five visitors a day, unless the real estate company bought traffic via Pay Per Click or other advertising. Unfortunately, it turns out that they'd already spent too much on the site. Unless the sobbing lady got the site to do what had been promised by the developers -- get at least a thousand visitors a day and FAST -- her job was history.

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