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Business
The simplest way to find out what people want from your service or product is to ask them. That's what the hairdresser does when he says, "How would you like your hair, sir?". The trouble is, most service-providers assume they know what people want. When hotel customers are asked what they want for their breakfast and then the waiting and catering staff are asked what they think the customer wants, the answers are invariably different. Always ask and act on the answers.
Business - List of business/finance/loan/mortgage resources
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One of the most obvious but underused ways to find out what your customers experience when they use your service is to be a customer yourself. You can do this by walking the customer journey one step at a time and seeing things through your customer's eyes. You can even act as one of a special group of customers - such as a person in a wheelchair, or someone whose first language is not English - and see how you're treated.
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